Today at Kfai's Youth News Initiative, I can walk out Studio Five and say,
"Media is the transmission of knowledge, information, and ideas through a medium that appeals to the senses of an audience."
Media is a strong, driving force the world over, and it has become this because of the explicit, what is said and written as the text, and the implicit, what you, the audience take away or feel is written into the text. This text-subtext relationship can be used to not only sell a story to an audience, but have it speak to them on a higher, emotional level.
Through listening, viewing and interviewing, the YNI crew, myself included, picked apart news and advertisements, and personal pieces trying to decode their real meaning; trying to find out what was being said and was really being said.